Göztepe Spor Kulübü

Göztepe Sports Club Museum

The digital story of a 99-year legend

GÖZTEPE SPOR KULÜBÜ · JUNE 2024

Göztepe Sports Club Museum - Göztepe Spor Kulübü - Project Video

01 — Brief

Brief

Göztepe Sports Club wanted to redesign their museum, relocated to Gürsel Aksel Stadium, and present the club's 99-year history to visitors through digital experiences. The project was worked on directly with the club — no agency in between. Concept, design and execution were entirely by Harikalar.

“A museum experience where fans meet legends and history goes digital.”

02 — Insight

Insight

A sports museum shouldn't just be about trophies and jerseys. Fans want to appear in the same frame as legendary players, explore the club's history and share the moment on social media. Combining physical objects with digital experiences transforms the museum into a living, shareable destination.

03 — The Idea

The Idea

We placed four different digital experience points in the museum: In the Augmented Selfie zone, visitors pose in the same frame as Göztepe's legendary players. The interactive archive screen lets visitors explore the club's entire newspaper clippings, photos and documents through a touchscreen interface. A wall-length sliding screen tells Göztepe's 99-year history through a chronological visual journey. The interactive quiz screen lets visitors test their Göztepe knowledge on a touchscreen.

Augmented Selfie

Selfie with legendary players in the same frame

Interactive Archive

Newspaper archive exploration on touchscreen

Sliding Screen

Wall-length sliding chronological history narrative

Interactive Quiz

Goztepe trivia quiz on touchscreen

04 — Execution

Execution

Hundreds of photos, newspaper clippings and documents from Göztepe's club archive were digitized and transferred to the interactive interface. High-resolution visuals of legendary players were prepared and AR software was developed for the augmented selfie zone. A custom mechanical rail system and content software were produced for the wall-sized sliding screen. All systems were installed in the museum area at Gürsel Aksel Stadium, tested and opened on June 14, 2024 with Honorary President Mehmet Sepil and CEO Kerem Ertan in attendance.

05 — Results

Results

Göztepe Museum opened during the club's 99th anniversary celebration upon promotion to the Super League and attracted great interest. The augmented selfie zone became the most visited spot — photos taken with legendary players gained wide traction on social media. The interactive archive screen brought forgotten news and documents to light. The sliding screen welcomed visitors as the museum's most striking visual element.

Credits